China’s annual consumer rights day TV show turned into a major fiasco on Wednesday after the state broadcaster alleged the U. S. sports brand Nike and Japanese retail giant Muji of blatantly cheating their Chinese consumers.
China’s annual consumer rights day TV show turned into a major fiasco on Wednesday after the state broadcaster alleged the U. S. sports brand Nike and Japanese retail giant Muji of blatantly cheating their Chinese consumers.
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A annual two hour long show broadcasted on the state owned CCTV channel accused Nike of misleading its customers by falsely claiming that its „Hyperdunk“ basketball shoes are fitted with high-tech air cushions.
In the same show, China’s retail behemoth Muji was reprimanded for selling food products in China that were allegedly imported from a region in Tokyo where high levels of radiation were detected in 2015.
Both companies were quick to respond to these serious allegations that could potentially jeopardize their sales in the world’s biggest consumer market.
