Commentary: A new ad from Samsung, featuring an ostrich with ambition, is beautifully done. Is Samsung trying to be Nike?
No, not a headless chicken.
On Wednesday, Samsung managed to release a new phone with no gremlins attached .
So let’s talk ostriches.
An ostrich walks up to a table — stop me if you’ve heard this one before — and sticks its head into a Samsung Galaxy VR Gear headset, attached (presumably) to a Galaxy S8.
This gives the ostrich ideas. It starts dreaming of a life beyond its own. Yes, a life in which it wears one of these headsets all the time without, hopefully, having to obey Supreme Ruler Mark Zuckerberg.
Oddly, the Samsung VR makes this ostrich run around like a headless chicken. Until, one day, the impossible happens.
No, the ostrich doesn’t suddenly stop feeling nauseous because of the VR. Instead, oh, watch the ad. It’s beautifully done, but the ending isn’t so hard to imagine.
