Simon Brisk, business consultant at Click Intelligence discusses what Brand Asset Management is, what it does, and why you need to up your BAM game,Cloud and Infrastructure,Strategy ,Cloud
Branding is one of the most important things you can do to help your business stick in the minds of the people who interact with it, to create a good sense of what your company is about, and to ensure that everyone representing you gives a consistent message. With good brand asset management, you can make sure that everybody who needs to create and release any kind of branded material for your business is using the right stuff, and can easily comply with your brand guidelines. There are some great ways to use technology and software to do this these days, and having a proper brand asset management (BAM) approach is going to be more important than ever this year.
Here, we look at what BAM is, and why you may need to review how you’re doing it if you don’t have a particularly streamlined or efficient approach at the moment.
Branding, can of course, involve a huge array of things, from uniforms and decals on company vehicles, to stationery and the appearance of your website. Most of these things exist in some form as digital assets, for instance image files, colour palettes, font sets, and even video and music. Whether it is the logo you need to get embroidered onto shirts for your promotional staff to wear, or product images you want to use in a brochure, all of the things that make up your brand are usually held in a digital format – somewhere.
It is that somewhere that brand asset management aims to address. BAM systems seek to keep all brand assets in a repository with controlled access, with measures in place to make sure they are version controlled, compliant, and can be checked in and out when worked on.
