According to a recent J. D. Power study (2017 U. S. Tablet Satisfaction), Microsoft’s Surface tablets have beaten Apple’s iPad in overall customer satisfaction. This is significant, as it is the first time it has ever happened. The…
According to a recent J. D. Power study (2017 U. S. Tablet Satisfaction), Microsoft’s Surface tablets have beaten Apple’s iPad in overall customer satisfaction. This is significant, as it is the first time it has ever happened. The Windows-maker had not been able to topple Apple in this regard, so surely there is some champagne-popping going on at Microsoft headquarters.
While high satisfaction is definitely something to be proud of, the study is arguably flawed. Why do I say this? The Surface tablets are an entirely different product class than the iPad. True, they are both „tablets“ as they are rectangular and feature touch screens, but Microsoft’s offerings are desktop and laptop replacements — Apple’s tablet products are primarily secondary devices. It simply doesn’t make sense to compare them.
In other words, a Surface Pro without a keyboard, used only as a tablet for consumption and gaming is inferior compared to iPad. On the flip side, the Surface with keyboard and mouse is superior to iPad for productivity as a desktop/laptop replacement. Like I said, comparing them is foolish, as they are entirely different.
Even the iPad Pro devices run a mobile operating system — not a desktop class OS like Windows 10.
