Someone was paid good money to come up with possibly the worst rebrand in history,Software ,software,AOL,Yahoo,Cloud Computing,Verizon,internet,yahoo!
When Yahoo was founded back in the mid-1990s its founders, Jerry Yang and David Filo, insisted that it stood for „Yet Another Hierachical Officious Oracle“.
However, Yahoo’s new parent company, Verizon, which also owns the tattered remains of AOL, has decided to give its new mash-up of these companies an even sillier name: Oath.
The rebrand will become effective as soon as the acquisition is completed.
In addition to becoming the umbrella brand for AOL and Yahoo, it will also cover almost 20 other brands that Verizon has created in order to build an internet advertising arm. A branding campaign will be launched as soon as the acquisition is completed.
However, Ymail is unlikely to be rebranded „OathMail“ or OMail.
