Seventy-five years ago, a small watch manufacturing company in Suwa, Japan incorporated “monozukuri” into their daily work.
Seventy-five years ago, a small watch manufacturing company in Suwa, Japan incorporated “monozukuri” into their daily work.
Monozukuri translates to having the state of mind, the spirit to produce excellent products and the ability to improve the production system and its processes.
With monozukuri as its guiding light, the then watchmaker tinkered with technology and ventured out of its comfort zone.
Epson has since moved from making watches to producing high-quality and trusted business printers with a brand that is trusted and known for innovation.
Epson now looks into the future and it sees only one thing: Continuity.
Epson 2025 was unveiled last year when the company decided to strengthen its focus on four areas of innovation: Inkjet, visual, wearables and robotics.
These core technologies make up the foundation upon which Epson plans to “create a new age of people, things and information with efficient, compact and precision technologies.
“Epson has always been a far-thinking company. You know how the Japanese are. But Epson has brought it toward long-range plans. It’s about continuing what it established in the past, recognizing what those core technologies are, and at the same time, recognizing what can be done in the future, ” said Ed Bonoan, senior general manager and marketing head of Epson Philippines Corp (EPC) .
He describes Epson 2025 as the next phase of development for the company worldwide.
“A lot of what Epson stands for is the environment and then continuing people’s lives in a better way. We want our technologies to help free people from repetitive manual work and from unnecessary waste of time and effort, ” he added.
What Epson wants is to become an “indispensable” company, which wants to affect people’s lives in the good way while taking care to minimize its impact on the environment.
It has been a long yet steady climb for Epson over the years. Its various products continue to lead in all market segments.
Yet for Epson, being the market leader is just the beginning of the story. It’s staying on top that is posing more of a challenge.
“It becomes even more difficult as a leader because you have to make sure to innovate all the time. We try to be thought leaders.
