Amazon’s pop-up bar will serve cocktails and sake in Tokyo.
Amazon wants to serve you a drink.
The tech giant is opening a pop-up bar in Tokyo on October 20. It will be open for 10 days.
Located in the high-end Ginza shopping district, the bar will serve wine, beer, cocktails and Japanese sake. Prices range from 500 yen to 1,500 yen per drink (about $4.45 to $13.34). Food will also be available.
Many details about the bar are unclear, such as why it’s only open for a short time or whether customers will place orders on a tablet. The company’s website does say that there will be sommeliers on hand. Amazon ( AMZN, Tech30) did not immediately respond to a request for comment.
„Unlike the U. S., Amazon is still making an introduction to consumers in Japan,“ said Brendan Witcher, principal analyst at research firm Forrester.