It’s likely Apple fans are holding out for the iPhone X instead.
Meanwhile, the iPhone 8 starts at $699, £699 and AU$1,079, which is a solid price jump from the initial price of the 7 (except in Australia). The iPhone 8 features all sorts of upgrades from the 7, like wireless charging, improved camera and a better screen, but according to the survey data, these aren’t compelling enough to justify spending the extra money.
Analysts also claim that sales deals for the iPhone 8 are much more modest than they were for the iPhone 7 last year.
US carrier AT&T said that phone upgrades dropped by nearly 900,000 this quarter compared to last year. While this number includes phones from all manufacturers, analysts from Jefferies are pointing to weak iPhone 8 demand.
Apple did not respond to a request for comment.
