Start GRASP/China Targeted Use of Consumer Data Drives Jump in Alibaba’s Earnings

Targeted Use of Consumer Data Drives Jump in Alibaba’s Earnings

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Chinese e-commerce giant Alibaba saw net income more than double as the company leveraged its huge trove of consumer data to drive spending and attract more online advertising.
Chinese e-commerce giant Alibaba Group Holding Ltd. saw net income more than double in a blockbuster second quarter that beat forecasts, as the company leveraged its huge trove of consumer data to drive spending and attract more online advertising.
The Hangzhou-based company, whose Taobao and Tmall websites are China’s most popular e-commerce sites, said that revenue for the quarter ending Sept.

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