The heir of a store specializing in a confectionery style with more than 300 years of tradition in Japan’s ancient capital is hoping her youthful reimagining of yatsuhashi sweets will help attract a new generation of Kyoto locals and carry on its legend.
The heir of a store specializing in a confectionery style with more than 300 years of tradition in Japan’s ancient capital is hoping her youthful reimagining of yatsuhashi sweets will help attract a new generation of Kyoto locals and carry on its legend.
Kanako Suzuka, daughter of the owner of the famous Shogoin Yatsuhashi Sohonten Co., has transformed the traditional treats into delicate and colorful miniatures with her new “nikiniki” brand. The 35-year-old said that while yatsuhashi remains popular among tourists, it is sad to see how it has become more of a souvenir than a common snack for locals. “The nikiniki brand is an introduction to the original yatsuhashi,” Suzuka said. “I am hoping that nikiniki will be the catalyst to bring back the Kyoto natives, especially the younger generation and have them enjoy yatsuhashi more.
