Executive departs as YouTube head of entertainment communications
Warner Bros. Pictures has appointed Michelle Slavich executive vice president of global publicity and strategy, the company said Thursday.
Slavich joins the studio from her post at Google as a communications head for YouTube, where she handled entertainment and music PR initiatives and corporate and creator matters.
“Michelle is a well-respected publicity executive with an impressive track record of leadership, innovation and strategic vision,” said Blair Rich, Warner Bros. president of worldwide marketing and home entertainment, to whom Slavich will report.
Also Read: Warner Bros Leadership Shake-Up: Toby Emmerich to Run Studio, Sue Kroll Steps Down
In her new role, Slavich will handle domestic and international PR across the studio and its imprint New Line Cinema. She’ll also work with marketing group management on campaign design and strategy for both individual titles and franchises like the DC Films superhero universe.
Slavich spent five years with Google and, in the last two years, her team launched over 50 publicity campaigns for the company’s YouTube Original series and movies. Slavich was also responsible for the launch of campaigns for YouTube TV and YouTube Red.
Prior to that she served as a VP at Universal Studios Home Entertainment, supervising over 200 publicity campaigns for Universal Pictures, Focus Features and NBC She began her career at the Shoah Foundation, Steven Spielberg’s nonprofit organization dedicated to the recording of Holocaust survivor testimonies for educational use.
Read a memo sent to staff from Rich about Slavich’s hire, obtained by TheWrap:
