Good news for fans of Ariana Grande and Pete Davidson’s colorful face masks: You can now pick up the couple’s offbeat accessory of choice via the pop star’s custom Snapchat selfie lens.
Good news for fans of Ariana Grande and Pete Davidson ‘s colorful face masks: Starting today, you can pick up the couple’s offbeat accessory of choice on Snapchat.
The “Sweetener” star, 25, has teamed up with the social media app to let fans virtually try on merchandise tied to her new album.
Using Grande’s new Snapchat Lens, “Arianators” can see how they look in one of her tie-dyed face masks, and then tap a button to purchase the $20 piece. Those who decide to add the mask to their carts will also receive presale ticket access to Grande’s 2019 tour.
This marks the first time Snapchat has created an augmented-reality lens featuring a music artist’s merchandise, and Grande is arguably a huge get for the beleaguered social platform.
In July, Kylie Jenner debuted a similar custom selfie filter on Instagram, although it didn’t feature a tap-to-shop feature like Grande’s.
