Samsung is all set to disrupt the mid-range mobile segment in India later this year. The company has struggled to maintain pole position in the India Market, which it had held for quite a while and has lost out the top place as India’s largest smartphone seller ever since the introduction of Chinese smartphone brands…
Samsung is all set to disrupt the mid-range mobile segment in India later this year. The company has struggled to maintain pole position in the India Market, which it had held for quite a while and has lost out the top place as India’s largest smartphone seller ever since the introduction of Chinese smartphone brands in India, especially Xiaomi, which has claimed the top spot at Samsung’s expense.
Now the Korean electronics giant is looking to target the most popular mobile segment, mid-range smartphones, in India and is all set to offer a whole new range of products in this segment for this Diwali.
The South Korean electronics giant is looking to refresh its mid-priced mobile phones as well as its flagship devices in anticipation for India’s largest festival. The company’s President and CEO of IT and Mobile Communications Division, DJ Koh, confirmed that the fourth and final quarter in the country will see the launch of some exciting devices that is sure to capture the imagination of the average Indian smartphone buyer and the South Korean giant is all set to take on Chinese players that are currently market leaders in this particular segment in India.
DJ Koh said that “Since February this year, I have changed my strategy for the Indian market as the competition got tough and terrain harsh. We dominated in some areas while struggle in some during the course.” He went on to add “You will now see devices coming from us in the mid-segment space with flagship features and functionalities that will delight our customers in India”. The comments came in from the company’s bigwig after the launch of the latest variant of Samsung’s flagship device 0 the Samsung Galaxy Note 9 in India.
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The South Korean chief also went onto reiterate Samsung’s plan in India, as it isn’t settling for success only in the smartphone segment. In fact the company plans to launch a range of smart devices in India, as the company sees a huge market potential in the country for these products.
DJ Koh added “I am building a complete ecosystem of smart devices for the millennials in India. We are not concerned about the sales numbers but focus on creating a trust bond with our customers and partners in the country where we are the leader for years,”
Samsung India’s Senior Vice President of the Mobile Business, Asim Warsi, reiterated Koh’s statement as he said “Unlike others, Samsung is a full-range player and offers a complete range of devices. We have more to offer across the segment than any other vendor. This momentum will continue for the Indian market for the rest of the year”. This shows that Samsung is viewing India as a major market for all electronic devices owing to the vast nature of the market.
Despite losing out its spot as India’s top smartphone brand in the recent years the Korean giant is still in the top spot when it comes to the premium smartphones in the country, in the first half of 2018, according to a report from CyberMedia Research (CMR). The company had a market share of 48% and was followed by OnePlus and Apple, both of which had 25% and 22% share respectively.
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