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Comcast beats Fox in Sky auction with $39B bid

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Comcast has emerged as the top bidder for European broadcaster Sky after a rare auction held by British regulators.
British regulators organized the auction in part to ensure that Sky’s value didn’t erode during the long bidding process. The last time such an auction took place was in 2007, when Tata beat out CSN to buy Britain’s Corus, creating what at the time was one of the world’s top five steelmakers.

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