Start United States USA — software Both Google and Facebook’s Ad platforms suffered glitches on Black Friday week

Both Google and Facebook’s Ad platforms suffered glitches on Black Friday week

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Google and Facebook’s bread and butter are the ads they sell to companies wishing to reach their users, so one would expect this would be the most steady and reliable part of their service. It seems on one of the most intense days for the service, this year’s Black Friday, their systems were not quite…
Google and Facebook’s bread and butter are the ads they sell to companies wishing to reach their users, so one would expect this would be the most steady and reliable part of their service.
It seems on one of the most intense days for the service, this year’s Black Friday, their systems were not quite up to snuff.
The Wall Street Journal reports that Google’s Google Display & Video 360 platform suffered glitches worldwide for up to 6 hours on Friday, preventing companies from purchasing or modifying ads, targeting a different audience and otherwise update their settings.

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