Amazon has broken its holiday sales record again, with more items ordered via its online shopping site than ever before. Popular tech items included its Echo speaker and the Ring Video Doorbell 2. It added that „tens of millions of people worldwide“ signed up to Prime for a free trial or began paid memberships.
Amazon always likes to offer a few shopping stats for the holiday season, and this year is no exception.
In a post on its website that included the word “millions” 14 times, the company said that this year its online shopping site saw more items ordered worldwide than ever before. Just like it said last year.
While it never releases specific figures, Amazon listed its Alexa-enabled Echo smart speakers as among its top sellers this holiday season. Indeed, sales of the speakers were so strong that the sudden uptick in connections to Amazon servers appeared to knock Alexa offline for a short time on December 25.
With Alexa becoming an increasingly important part of its platform, Amazon was keen to share some stats about its digital assistant.
