The change in leadership comes after Asus announced a change in its smartphone strategy in mid-November. As per the new strategy, Asus will focus on making spec
After 25 years of leading from the front, Asus CEO Jerry Shen has decided to step down. The announcement comes after a major shift in strategy in the way Asus will function from here on.
From January 1,2019, Asus will be led by two CEOs, each handling two different aspects of the company. SY Hsu will lead Asus‘ PC business while Samson Hu will take care of customer care services. The board of directors at Taiwan’s most valuable international brand considers a co-leadership structure essential to achieve its goals and compete with rivals.
The change in leadership comes months after Asus announced a change in its smartphone strategy in mid-November. As per the new strategy, Asus will focus on making specialised smartphones aimed primarily at gamers and power-users, instead of launching phones for the mainstream audiences.
The shift means the company now wants to cater to a growing percentage of professional mobile gamers, something similar to what the company is already doing with the Asus ROG phone.
