he new notchy design might be appealing for the demographic Micromax is targeting, but the features that Micromax is offering at the price range of Rs 8999 to R
Micromax sprung out of the dead and announced two new phones at the fag end of 2018. The Indian phone maker remained mostly silent the entire year launching phones few and far between. The new Infinity N12 and the N11 launched on Tuesday are the only two exciting phones to come from Micromax’s stable, and that very fact is quite disturbing for a brand that once ruled the Indian smartphone market. The Infinity N12 and the N11 are Micromax’s way of keeping up with changing times. Both the phones have a notch cut out on top of the display and that’s Micromax’s way of remaining up to date with changing design.
I wouldn’t blame Micromax for trying, but the company seems to be living under a rock to not notice the flak users and critics gave to OEMs for shoving the notch down people’s throats. The company had the perfect opportunity to leapfrog over others and design a phone that’s more acceptable, if that’s the term we should use. Phones with smaller, water drop notches are actually more acceptable and even if Micromax couldn’t have really come out with mechanised sliders and everything else, asking for a smaller notch (or no notch at all) wouldn’t have been all that much.
Notch is the way of keeping up with changing times (Not hardware under the hood)
Nevertheless, precisely for the gamble Micromax decided to indulge in (or shall we call it desperation?), the Infinity N12 and the N11 are much more exciting than all the vanilla phones the company launched this year. We used the phones for a few minutes at the launch event and here’s what we thought:
Both the Micromax Infinity N12 and the Infinity N11’s biggest feature is the notch. It’s like Micromax woke up late this year and quickly tried to imitate whatever was trending in the smartphone world, with little regard to what users are actually demanding. The notch, after dominating the smartphone space for the better part of 2018 is finally on its way out.
