The move will mark the first time that iTunes movies and TV shows can be viewed on a non-Apple streaming device.
Samsung and Apple are making nice — at least when it comes to video.
Samsung on Sunday said its 2019 line of smart TVs will offer support for iTunes movies and TV shows beginning this spring. The launch could coincide with the expected unveiling of Apple’s long-rumored video streaming service. For the service to be a success, it’s key for Apple to make it available beyond Apple TV owners.
The iTunes support will allow Samsung TV owners in more than 100 countries to access their iTunes library or buy and rent iTunes video content through their televisions.
The support marks the first time that iTunes movies and TV shows will be available on a streaming video device that isn’t made by Apple or isn’t a PC.
The capability will also be made available to models of 2018 televisions through a firmware update, Samsung said.
Samsung TVs will also support AirPlay 2, which is Apple’s upgraded Wi-Fi audio streaming technology, and allow customers to stream videos, music and other content directly to their TVs from an Apple device. Samsung said AirPlay 2 support will be available in 190 countries.
„We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favorite content on the biggest screen in their home,“ Eddy Cue, Apple’s chief of internet services and software, said in a statement.
