Apple has named a number of reasons for its slump in current generation iPhone sales, from US trade tensions with China to its own battery replacement scheme.
Apple has named a number of reasons for its slump in current generation iPhone sales, from US trade tensions with China to its own battery replacement scheme. For many others however, it’s mainly caused by steeply priced iterative upgrades that don’t convert well to international markets. Fortunately, Apple seems to be wising up to this, having re-evaluated local prices outside of the United States.
“As we’ve gotten into January and assessed the macroeconomic condition in some of those markets, we’ve decided to go back to more commensurate with what our local prices were a year ago in hopes of helping the sales in those areas,” explains CEO Tim Cook in an interview with Reuters. While Cook is certainly right in his tone that Apple needs to focus more on local pricing, the pricing disparity between nations has been present for much longer than the past year.
