Apple’s first fiscal quarter 2019 results have arrived, and with them comes an explanation as to why it saw lower upgrade numbers.
Apple’s first fiscal quarter 2019 results have arrived, and with them comes an explanation as to why it saw lower upgrade numbers. The blame game
Apple CEO Tim Cook blamed foreign exchange rates, claiming the US dollar made the iPhone more pricey globally, so it plans to lower prices in emerging markets, like in Turkey, where exchange rates caused the iPhone to become more expensive. Cook also said iPhone subsidies are not as common and are affecting upgrade rates. In Japan, for instance, only half the iPhones were subsidised compared to three-quarters a years ago.
Cook also said Apple’s recent battery replacement program allowed customers to change out their batteries in their iPhones for $29, enabling them to hold on to older iPhone models for a longer period of time. Cook noted analysts recommended against the program, but the company „strongly“ believed it was „the right thing to do“.
