According to Counterpoint Research, Xiaomi led the Indian smartphone market in 2018 as overall India mobile phone shipments crossed 330 Million units for the fi
Highlights:
It looks like the feature phone is not dead, at least not yet. According to market research firm, Counterpoint reseach, Jio Phones topped the feature phone as well as the overall mobile handset market in India in 2018. It also added that Xiaomi ruled the smartphone market the previous year. It also said that India’s overall mobile phone shipments grew 11 percent and smartphone shipments grew 10 percent with feature phones growing faster than smartphones at 11 percent. The country was also the fastest-growing smartphone market in 2018 with an annual growth rate of 10 percent.
“India is the second largest smartphone market in the world after China and it has just surpassed 430 million smartphone user base. However, this accounts for just 45 percent of the potential total addressable market for smartphones. This was one the key reasons for its growth in 2018 where not only new users shifted towards smartphones but there was a healthy upgrade within price tiers, especially from entry-level smartphones to the mid-tier segment,” Karn Chauhan, Research Analyst at Counterpoint Research, said in a statement.
With a market share of 21 percent, Jio was the overall market leader across all handset types in 2018. In terms of shipments, the spot has been held by Samsung since 2012 when it dethroned Nokia. Samsung was also the category leader in feature phones since 2015.
