Standing as the world’s largest smartphone retailer, Samsung’s flagship family leads the way into how the company sees the next generation of user experience and…
Standing as the world’s largest smartphone retailer, Samsung’s flagship family leads the way into how the company sees the next generation of user experience and interaction. Each release has a different level of fanfare, and this year was slightly eclipsed by the announcement of the Samsung Galaxy Fold, coming soon. Nonetheless, Samsung had three high performance devices ready to rock in 2019, and I had some hands on at the London event.
In my view, one of the important elements to the smartphone market is an element of uniqueness and distinguishing features. If you can make people recognize your device from a distance, then the brand becomes very identifiable. If it looks the same as everything else, or the differences are non-obvious, then the company relies on marketing and word of mouth. You can’t underestimate the power of identification-at-a-distance on a smartphone brand. So when it came time to getting some hands-on with the new Samsung Galaxy S10 family, it wasn’t as easy to make each one out as I had hoped.
S10+
The S10+, S10, and S10e are all of a semi-similar design, with a full screen display and the top two having curved edges. They all have pinhole cameras, but the S10+ gets two. For size, it goes from 6.3-inch to 6.1-inch and 5.9-inch, which unless they are square on side-by-side, is difficult to tell apart. Eventually I found a sure fire way to understand the new S10 range, with this handy chart.
If the front of the phone has two pinhole cameras rather than one, then it is the S10+. If it has only two cameras on the rear rather than three, it is the S10e. If it has three rear cameras but a single pinhole, then it is the middle S10.
S10+
Differentiating between different models within a family is one thing, but Samsung also has to differentiate itself with other flagship models in the market.
