Start United States USA — IT Apple announces 25 March event, teasing streaming services

Apple announces 25 March event, teasing streaming services

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The conference could also showcase new iPad hardware
Apple has announced that its next event will take place on 25 March 25, with a streaming service teased and new products predicted.
The company announced the event with a teaser that alluded to films- it included the phrase: “it’s showtime.”
Apple used the same wording to announce a 2006 event. Like the 2019 announcement, it contained many references to film. That launch announced the introduction of movies to the iTunes Store. It also renamed what was then called iTV to Apple TV.
This seemed to confirm rumours that Apple is starting its own subscription service.

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