On Sunday (10 March), Boeing’s 737 Max 8 plane crashed in Ethiopia just seven minutes after taking off, killing all 157 people on board.
On Sunday (10 March), Boeing’s 737 Max 8 plane crashed in Ethiopia just seven minutes after taking off, killing all 157 people on board.
Boeing’s brand value has crashed along with it, as the aircraft manufacturer has seen its name lose $7.5bn in brand equity since the tragedy, according to a report from Brand Finance.
Federal governments in the US, EU, Canada, Turkey, China, India and Australia have all grounded Boeing’s 737 Max 8 aircrafts.
