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Epic Games Store would drop exclusives if Steam only took 12% of dev revenue

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If this happened, it would be a glorious moment in the history of PC gaming, CEO Tim Sweeney argues.
Epic’s CEO Tim Sweeney has effectively thrown down the gauntlet to Valve, saying that if Steam matched the Epic Games Store in terms of dropping the cut it takes from developers to 12%, Epic would stop pursuing the policy of securing big-name exclusives.
Deep breath – as you can imagine, there’s a fair bit to unpick with this one, in terms of the background here, and reaction to Sweeney’s tweet.
As you can see below, the message came in response to theorizing about what Epic would do if Valve slashed the percentage of revenue it took from game makers, and whether Sweeney’s firm would still pay for exclusives in that scenario.
The answer is apparently clear: if Valve was to permanently drop to giving developers/publishers 88% of the money earned, with a 12% cut for itself, which is how Epic currently operates, then there would be a hasty reversal of the exclusives policy.
At the moment, Valve takes a much larger 30% cut of revenue (although that drops to 25% or 20% at certain revenue milestones for huge titles that really rake in the cash).
As Wccftech reports, Sweeney further noted: “[If Valve made] such a move [it] would be a glorious moment in the history of PC gaming and would have a sweeping impact on other platforms for generations to come.

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