The real curse of La Llorona was the film’s 79% Friday drop.
No studio was courageous enough to offer another wide release alongside Avengers: Endgame (which earned a stupefying $158 million yesterday), but there is still holdover news to discuss.
Amusingly enough, excitement over Endgame catapulted Captain Marvel to the top spot on Thursday in what was its 49th day of release. And it’ll be the top holdover of the weekend in its eighth Fri-Sun frame. That has to be some kind of weird Passion of the Christ-type record in terms of jumping back to the top spots on the charts after being well below for a while, but it’s impressive either way.
Walt Disney’s Captain Marvel earned another $2.457 million (-23%) on Friday to bring its 50-day domestic total to $408 million. It’ll pass Captain America: Civil War ($408 million in 2016) and Iron Man 3 ($409 million in 2013) today and should be past Wonder Woman ($412.5 million in 2017) by tomorrow. We can expect a $9.146 million (-0%) for the weekend which will give the Brie Larson MCU flick a $414.675 million domestic cume.
Sans inflation, that’ll be the ninth-biggest eighth-weekend-gross of all time. It’s 58th when adjusted for inflation, but that’s still darn impressive. And, yeah, even if this Endgame boost doesn’t last, it should be enough to power Captain Marvel past the $424 million gross (sans inflation or 3-D) of The Hunger Games: Catching Fire.
Faring less well against the might of Avengers: Endgame were Warner Bros. and New Line’s two most recent flicks. The Curse of La Llorona proved to be a one-weekend-wonder, earning just 2.46 million (-79%) on Friday for a new $36.244 million eight-day cume. We can expect a $7.5 million (-72%) weekend and a $41.251 million ten-day cume for the $9 million supernatural shocker. So, yeah, maybe New Line and WB made the right call not considering this a Conjuring Universe movie, since it’s falling fast.
Still, it’ll probably make it to $60 million domestic, with a possible $180 million-ish global cume. It’s still a hit, but I’m curious if the quick crash is as much to do with Avengers Endgame, it not being explicitly linked to Conjuring or (total speculation) a consequence of when one of your lesser franchise installments (The Nun) becomes your biggest grossing worldwide. Of course, Annabelle Comes Home will probably make this all trivia on June 28.
Fox 2000’s Breakthrough, which is one of the last Fox 2000 flicks and Fox’s first theatrical release under its new Disney ownership, earned $1.966 million (-50%) on its second Friday. We can expect a $7.07 million (-37%) second weekend for the faith-based drama. That would give it a solid but unspectacular $26.878 million.
In a preview of what may be to come, Disney and Fox combined have five movies in the top ten. That includes Disneynature’s Penguins which should earn another $1.18 million (-48%) for a $5.85 million 12-day cume. Oh, and Dumbo will have around $3.15 million (-52%) this weekend for a still-awful $107 million domestic cume.
While Captain Marvel got a huge Avengers: Endgame boost, Warner Bros. and DC Films’ Shazam! took it on the chin. The Zachary Levi superhero flick earned just $1.52 million (-75%) on its fourth Friday for a new $127.
