Snapchat in recent past has not been performing well, with read more
Snapchat in recent past has not been performing well, with its user base either shrinking or not growing. The company has had a patchy 2018 and a lot of it is contributed to the fact that Snapchat on the Android platform has been downright disappointing compared to its version on the iOS platform.
However, recent statistics show that the app has now finally started growing again thanks to ‘Project Mushroom’ which is basically a backend overhaul of the Android version of Snapchat that reduces the app to 25% smaller in size and optimizes it to make it 20% faster. The main reason behind this project was to make Snapchat more usable for budget markets like India where the emphasis of the consumer market is mostly on budget phones instead of flagships.
