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Theater owners create 'perfect storm' for 'Avengers: Endgame' opening, film on track for record $300 million US debut, $1 billion global haul

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In its opening day in North America,
Only days ago, it seemed impossible that „Avengers: Endgame“ could haul in even close to $300 million domestically during its opening weekend. Now, it seems inevitable.
By Saturday, analysts had revised their estimates to suggest the film could track closer to $400 million in its debut.
The film, the 22nd installment in the Marvel Cinematic Universe, is the long-awaited culmination of more than a decade of storytelling. Ahead of its release this weekend, advanced ticket sales on Fandango had lead to more than 8,000 sold out showings of the film and theater owners were eagerly adding more screenings, some at odd hours, to meet the demand.
In its opening day in North America, „Endgame“ took in $156.7 million, including $60 million from Thursday night previews. This is a 32% increase compared to the previous record holder „Star Wars: The Force Awakens,“ which opened at $119 million in 2015.
Because of this haul, Disney bumped up its estimates for the film’s full weekend, saying it now expects the film to gross between $310 million and $340 million in the U. S.
Industry predictions ahead of „Endgame’s“ opening had pegged the film’s debut between $260 million and $285 million.

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