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E3 2019: Ubisoft's show wasn't flashy, but the French firm is making the most of its strong heritage

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For years now, Ubisoft has stood out in the triple-A space. Where it’s been perceived that its rivals have trying to make as much money from trends as they…
For years now, Ubisoft has stood out in the triple-A space.
Where it’s been perceived that its rivals have trying to make as much money from trends as they pass by – and while Yves Guillemot’s company has certainly done that, too – the French publisher has always been famous for giving its developers a huge deal of creative control.
We’ve seen that pay off with weird and wonderful games, but it’s now starting to feel like Ubisoft is seeing the fruits of its labours. The long-rumoured subscription service from the French publisher has finally been officially announced. UPlay+ is available to PC players – and Stadia users as of February 2020 – lets consumers access a library of over 100 games for a $14.99 monthly fee. There’s a wide variety of content in there, too, from The Division 2 and Rainbow Six: Siege to beloved cult classic, Beyond Good and Evil.
That’s not the only way it’s, ugh, ‚leveraging‘ its IP. Ubisoft has long-harboured the transmedia dream – having its properties appear on the silver screen.

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