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Sony’s 8K TV pricing is tempting, but can it take on Samsung?

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Sony’s single 8K TV may be crowded out by the competition, as Samsung and LG push forward with multiple 2020 models using the ultra-high resolution technology.
[Update: We now have official pricing from Sony UK on the Sony ZH8 – the 75-inch model will cost £5,999 while the 85-inch comes in at £8,999.]
The Sony Z8H is set to be the company’s flagship 8K TV for 2020 – unavoidably, given it’s the only Sony 8K TV releasing this year. Confirmation of its pricing, though, brings up the awkward question of how the Z8H can compete with the multiple 8K sets already being put out by other TV brands; namely, Samsung and LG.
The Sony Z8H comes in a 75-inch and 85-inch size, costing $7,000 / £5,999 for the former and $10,000 / £8,999 for the latter.
Considering that last year’s Sony Z9G model started at $13,000 / £14,000, it’s a massive saving – roughly half the price – which makes it all the more incredible that other TV brands are still undercutting it.
That’s because both Samsung and LG have pushed forward with multiple 8K TVs for their 2020 lineups, with both offering three distinct models to choose from.

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