CEO Mark Zoradi led the preview as theater chain plans to reopen more than 300 theaters by mid-July
Cinemark Theaters CEO Mark Zoradi appeared in a video Wednesday that provides patrons with a detailed look at what movie theaters will look like when they reopen their doors under new safety guidelines.
Cinemark is doing a phased reopening some of its theaters in Texas by Friday but will be targeting the reopening of more than 300 theaters by mid-July. And the new video detailing how the chain says they’re going above and beyond comes after an earnings call at the start of the month in which Zoradi laid out the guidelines but said that theater-goers will be encouraged, but not required, to wear face masks.
“We’ve really gone the extra mile to make this a healthy and safe environment for our guests,” Zoradi also added in an interview with “Today” on Wednesday.
Also Read:Regal Cinemas Owner Cineworld Will Reopen Theaters in US and UK on July 10
One new change for Cinemark is the chain eliminating first come-first serve seating in its theaters, requiring movie-goers to reserve seats online in advance.
