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How the George Floyd protests can drive ESG investing

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Recent social justice protests could fuel investor interest in ESG funds, but buyers should know what they own, exchange-traded fund researchers say.
ESG has yet another catalyst.
As calls for social justice in light of the police killing of George Floyd shine a spotlight on racial inequality in Corporate America, they could fuel interest in ESG, a catch-all term for investments focused on companies that score highly on environmental, social and governance factors, exchange-traded fund researchers told CNBC’s „ETF Edge“ on Monday.
„What you want is so much money chasing those good factors that the corporates themselves want to project better factors and behave better,“ said Phil Mackintosh, Nasdaq’s chief economist.

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