Microsoft Is Closing Its Physical Retail Locations – Reimagines Retail; No Layoffs and Calls It a New Day for Microsoft Store
After 11 years, Microsoft is closing doors on its retail stores refocusing its efforts on digital sales. „As part of our business plan, we announced a strategic change in our retail operations, including closing Microsoft Store physical locations,“ David Porter, Corporate Vice President of Microsoft Store made the announcement in a LinkedIn post today.
In a press release, the Redmond tech giant confirmed closing all retail physical locations. „Microsoft will continue to invest in its digital storefronts on Microsoft.com, and stores in Xbox and Windows, reaching more than 1.