Many brands have recently reconsidered their name and actions in light of anti-racist protests rocking the US and some European countries. Last week, the US country…
One of the top American football teams, the Washington Redskins, has announced that it will carry out a „thorough review“ of the team’s name in a bid to rid itself of its derogatory perception, but while preserving the team’s heritage.
Snyder admitted that the move was triggered by the „recent events around [the US]“, after defending the team’s name for years.
pic.twitter.com/FjTJTreKBm
The Redskins and their owner recently faced mounting pressure from partners to take action and remove the term „Redskins“ from the name, as it refers to Native Americans and is considered „offensive“, at best. The team’s stadium branded host, FedEx, was among those exercising the most pressure, while sportswear giant Nike pulled all merchandise related to the Washington Redskins from its online store.
Another partner of the team, PepsiCo, announced that continued to engage in consultations with the team, pressing the idea that it was „time for a change“.
The Washington Redskins mascot and symbol have also long been a subject of criticism from many Native Americans, but the team has as yet made no mention of changing it or the team’s fight song, „Hail to the Redskins“.
