When people feel like you’re over-delivering on value, they want to not only continue to use your service but they want to tell their friends about it.
„When people feel like you’re over-delivering on value, they want to not only continue to use your service but they want to tell their friends about it.“ – Xbox marketing GM Aaron Greenberg explains why the too-good-to-be-true value of Game Pass is its greatest marketing tool. Xbox Game Pass has been an enticing buy since the subscription library first debuted back in 2017. Now with 10 million subscribers, its value has only increased as Xbox continues to announce more games and perks for its Game Pass memberships.
