A new short video, user-generated content platform from the house of Zee5 will launch next month in India.
Update (July 1): The new platform will be called ‚HiPi‘. The official launch date is yet to be announced.
India’s short video app sphere is booming, with millions of downloads across multiple platforms. Joining the fray is Zee5, which will be launching its own app in the coming weeks.is booming
Zee5, the popular Indian streaming entertainment platform, is looking to get a piece of the pie with its own, short video, user-generated content app. It is currently in its beta stage, and the official launch is slated for early July. It has been designed specifically for India.
It is a fully homegrown app from the house of Zee5, which is a part of one of India’s larger media conglomerates.
