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Apple reportedly working on its own search engine

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Could Apple be trying to give Google a run for
Could Apple be trying to give Google a run for its money? If recent reports coming in from website developers are anything to go by, it appears that the iPhone manufacturer is working on its own search engine. A number of website developers have noticed a recent increase in Apple’s Applebot activity in their website logs. Applebot is essentially a web crawler, which means that it scans the web to determine how search results would be ranked. This depends on a host of factors, including relevance and user engagement. Thus, for all intents and purposes, the recent activity of Applebot is a strong indicator of Apple’s plans to enter the search engine market.

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