Familiar with personalized offers and options from other industries, patients are tired of a one-size-fits-all payment model, says VistaPay’s Kent Ivanoff.
As patients face a world of financial uncertainty, they are taking on more responsibility when it comes to organizing and paying for their health care. From the devastating impact of COVID, the rise in unemployment, and shifting reimbursement models to high deductible insurance plans, patients are being forced to take a different approach. Rather than being passive recipients of care, they are becoming proactive. And they are bringing heightened expectations for a personalized experience as part of that shift. This rise in health care consumerism is forcing health care providers to seriously consider how much of a priority to place on the patient financial experience. With many experiencing tough economic situations, providers must think of each patient as an individual and do what they can to tailor and personalize financial options that fit each patient’s needs. Patients rightly want to be treated like individuals by their doctors and nurses.
