Equifax said it plans to use Kount’s technology to bolster its footprint in digital identity and fraud prevention market.
Equifax said Friday that it has signed a deal to acquire Kount, providers of digital identity and fraud prevention software, for $640 million. Equifax said it plans to use Kount’s technology to bolster its footprint in digital identity and fraud prevention market. Kount’s software relies on artificial intelligence to link trust and fraud data signals from billions of digital interactions, devices, and annual transactions. The signals are collected and combined with Kount’s AI-driven predictive insights to help businesses prevent digital fraud and protect against account takeovers in real time.
