Google is working on its own anti-tracking tools that will restrict data collection and cross-app user activity tracking to a certain extent.
Apple made news last year when it announced a new set of user privacy guidelines that would allow users to opt out of ad-tracking, while also making developers disclose the kind of user data they collect via app nutrition labels on the App Store. The updated app privacy tools, which Apple calls App Tracking Transparency (ATT), will be implemented with the release of iOS 14.5. But what about Android though? Well, it appears that the ongoing chatter about privacy has ‘encouraged’ Google to think about an updated app privacy framework of its own for the Android ecosystem that follows in the footsteps of Apple.
