YouTube Shorts have been well received so far in their limited testing in India, while YouTube TV’s upcoming tricks might cost you extra.
YouTube launched its own version of TikTok-like short videos in India back in September last year. Well, it appears that despite being a brazen copycat, the feature has been well-received, and the experiment was successful enough to warrant its entry into the US market. In an official blog post, YouTube’s Chief Product Officer Neal Mohan revealed that the number of Indian channels that are now making content for Shorts has tripled and that these short-form videos are now being watched around 3.5 billion times globally on a daily basis. Buoyed by the positive response, the company is bringing YouTube Shorts as a beta to the US market in the coming weeks.
