Facebook had to disclose how it collects data after Apple made it mandatory last December for apps to submit the information with reviews for app updates or new app listings. The privacy labels suggest Facebook uses important data like payment information, contact information, and financial information for third-party advertising.
Facebook recently updated its App Store privacy labels to reveal its user data collection practices as per the guidelines of the marketplace. This is part of Apple’s crackdown on user privacy making it a mandate for all App Store apps to disclose what data they collect from their users and how they use it. The App Privacy section is at the bottom of any app listings page and it details information on whether the app uses your data to track you across other websites or apps, or collects it for third-party advertising, developer marketing, analytics, better product personalisation, or improving app functionality. The social media giant had to disclose how it collects data after Apple made it mandatory last December for apps to submit the information with reviews for app updates or new app listings. The privacy labels suggest Facebook uses important data like contact information to track users across other websites and apps. Head to Facebook’s App Store listing and scroll down to a section called App Privacy. This section details all the data collection and tracking practices by the social media giant. You can click on ‘ See Details‘ at the top right corner of the section for more intricate information. Facebook collects contact information data like physical address, email address, name and phone number and uses it to track you across other websites and apps. It also uses identifiers like User ID and Device ID as well. User ID can be screen name, handle, account ID, assigned user ID, customer number, or other user- or account-level ID that can be used to identify a particular user or account. For the purpose of showing third-party ads, Facebook collects users‘ purchase history, and financial information such as salary, income, assets, or debts.
