Elon Musk will be hosting Saturday Night Live this weekend, and regardless of your feelings about it, there’s no denying it’s a pretty …
Elon Musk will be hosting Saturday Night Live this weekend, and regardless of your feelings about it, there’s no denying it’s a pretty brilliant marketing move. Tesla doesn’t do any sort of traditional marketing, whether that be print ads or television commercials, but Musk’s monologue and sketches are sure to reference his Tesla and SpaceX ventures at the very least. EV startup Lucid Motors apparently will be capitalizing on the moment too; the company tweeted Friday that it will run a commercial during SNL for the Lucid Air sedan that will directly go after Tesla. The tweet reads, „Guess who is making an appearance during SNL tomorrow?“ This has to be referencing an ad spot that will air during a commercial break.
