The company-created shopping event was originally in July, until the pandemic pushed it back to October.
Update, June 2: Amazon has confirmed that Prime Day will be held this summer on June 21 and 22. One year after Amazon moved Prime Day from July to October as a result of the Covid-19 pandemic, the company is planning to hold its 2021 annual discount shopping event closer to its normal summertime slot. Multiple internal and external sources told Recode that Amazon is currently targeting June to hold the 2021 Prime Day event. If Amazon moves ahead with this plan, the Prime Day multi-day sales event will most likely happen in the middle to latter part of the month, multiple sources said. Amazon spokesperson Katie Larsen declined to confirm or deny the June target for Prime Day. The event, which ran two full days last year and is exclusive to Amazon Prime members, began in July 2015 as a way to boost spending on Amazon and Prime sign-ups during the summer shopping lull.
