Apple is increasing the stakes in its big privacy push, extending anti-tracking systems to apps as well as websites, and shutting down so-called „invisible
Apple is increasing the stakes in its big privacy push, extending anti-tracking systems to apps as well as websites, and shutting down so-called “invisible pixel” tracking in emails. It’s part of an ongoing war on data sharing – or, more accurately, data sharing that happens when users aren’t aware it’s taking place – which has set Apple at odds with some heavyweights in the tech world. In email, Apple is waging war on tracking pixels. These are the invisible additions to messages which load without users knowing, but which report back when the email was looked at – and even where you’re located, via your IP address – to tracking networks.
