If dropping ‚Loki‘ episodes on Wednesday was an experiment, Disney+ clearly liked what it saw and has already adjusted accordingly.
About a month ahead of Loki ‘s premiere, Disney+ made the surprise move of bumping up the show’s release date and announcing via Tom Hiddleston that the series would drop new episodes on Wednesday instead of Friday, which had been the streaming service’s previous release strategy for The Mandalorian, WandaVision, and The Falcon and the Winter Soldier. When the news first hit, the Hiddelston announcement made it seem like the Loki release change was a play on the show’s timeline-bending plot, and maybe something reserved just for that show.
