Florida joins four other states that are looking to implement laws allowing student athletes to make money from their name, image and likeness as of July 1.
Florida Governor Ron DeSantis ‚ new legislation will allow college athletes to make money off their name, image and likeness. On Tuesday, DeSantis announced that effective July 1, students will be able to be compensated through endorsement opportunities using their celebrity status. „College athletes will be able to be compensated if people are using their name, image and likeness. And I know that we actually, our coaches throughout Florida, use that to recruit different athletes to be able to come to our state universities,“ he said. The governor first signed the bill in June 2020, but the language in the newly-adopted legislation would ban athletes from monetizing their name, image and likeness until 2022. DeSantis said he will sign another bill before July 1 to rectify Tuesday’s bill to ensure that the law will go into effect in a month.
