The Toshiba C350 is good for the price, but it’s lacking some key features that its competitors aren’t.
The Toshiba C350 is a budget-friendly option in a crowded TV market. At first glance, it would appear to offer some nice perks at a $369 starting price, with Dolby Vision standing out – and, in general use, the C350 can offer a fairly appealing image that makes its price that much more compelling. On the plus side, the 4K picture gets reasonably bright, and it’s paired with an anti-reflective finish on the display that makes it easy to watch almost any type of content even in a brightly lit room. But the audio isn’t as impressive as the picture, however. Even though it certainly manages to pump out a lot of volume, and features DTS Virtual:X, it’s still a lot worse than other TVs that cost around the same price. Additionally, it doesn’t have as much to offer against some of its competition on the design side either: the very similarly priced Hisense U6G boasts 60 local dimming zones with Quantum Dot backlighting for a vibrant, contrasty, bright image, whereas the C350 has basic backlighting that isn’t quite adept at color uniformity or finer control of contrast. Users who don’t fuss too much over the finer points of picture quality will likely be more than satisfied with the clarity of the display, and the Amazon Fire TV may offer some compelling integrations with other Amazon services, though the system can be a little sluggish. But, given the Hisense U6G can offer a more stunning image at a similar price and there are serious upgrades to be had in the 2020 TCL 6-Series for a minor price increase, the value of the Toshiba C350 may be in the availability of a smaller,43-inch option that avoids directly competing with those other models. The Toshiba C350 Fire TV is available now in a 43-inch and 50-inch model called the 43C350KU and 50C350KU, respectively. It starts at $369 for the smaller model and jumps up to $469 for the 50-inch model. A 75-inch model is also planned but not yet available at the time of writing, and so far, all the models are US-only. Like last year’s Toshiba Fire TV, we’re expecting to see it on sale for most major shopping holidays including Amazon Prime Day and Black Friday. Toshiba’s C350 doesn’t go in for ostentation, though its silver chin and silver metal stand don’t entirely lean toward subtlety. The metal legs feel sturdy and have rubber feet to hold the TV steady and prevent damage to a media stand’s surface.
