Toyota will have a subdued role at the Olympics in Japan this year, despite being one of the event’s biggest sponsors.
According to a company spokesman, the automaker will not be releasing any commercials related to the Tokyo Games, choosing instead to run its „regular“ ads in Japan. The representative, Hideaki Honma, emphasized Monday that the company was not „canceling“ any Olympics-related commercials, saying that none were planned in the first place. Earlier this month, Japan confirmed that the Games would be held under a state of emergency due to the coronavirus pandemic. Honma also confirmed to CNN Business that Toyota ( TM) CEO Akio Toyoda would not be attending the Olympics opening ceremony, set to take place this Friday.
